Welcome back!
An important part of our project is our target audience, who is my movie/intro directed to? After a couple of research, I’ve found that the most important part is understanding who your target audience is; their age, gender, location, and interests. To who is my film going to appeal to?
I believe it’s easy to say my target audience is young adults, mostly teenagers. Since this project is a film intro and there’s not going to be no “marketing” or “distribution”, I want to focus on how the content reaches their audience.
Stanley D. Williams quotes “Successful stories subliminally invite audience members to participate mentally with the movie's main characters” in How Filmmakers Connect With Audiences, he reflects on the way the audiences immediately make connections with the film. Finding similarities in things like; personality, appearance, style, and age. They get “emotionally involved” as they find relations with the film so they find it “relatable”.
To make the audience feel a greater connection with the film, directors like to incorporate physical structuring techniques. These include; POV shots, over the shoulder, long tracking shots in which the feeling of being in the same room as them is given, and long extreme close-ups to create that sense of intimacy. Emotional structuring can also help viewers feel connected, generating the feeling of sympathy, jeopardy, and relatability building an attraction that is purely emotional to the characters. Lastly, filmmakers use moral structuring to create a sense of connection. All films always have some type of moral conflict, and this is meant to be a conflict that is understood by the audience. This conflict engages audiences at a deeply emotional level developing sympathy or rejection towards a character. It is important to have an emotional, visual, and moral connection with the audience.
In conclusion, I want to create a relationship with my audience by displaying what most of us see as our “daily lives”. Maybe an exaggerated version, but my viewers will experience a true taste of youth, no matter their age this will create a sense of relatability. Even though there will have a drastic change by the end, viewers will still understand and maybe even relate to the previous shots.
Stay tuned to see how it tuns out!
Sources:
Understanding audiences. Independent Cinema Office. (2017, July 27). Retrieved February 18, 2023, from https://www.independentcinemaoffice.org.uk/advice-support/how-to-start-a-cinema/understanding-audiences/
Hardy, R. (2020, September 1). How to build a profitable audience for your films. Filmmaker Freedom. Retrieved February 18, 2023, from https://filmmakerfreedom.com/blog/audience-building-fundamentals
Hardy, R. (2022, January 18). 3 types of audiences that drive indie film revenue. Filmmaker Freedom. Retrieved February 18, 2023, from https://filmmakerfreedom.com/podcast/three-audience-indie-film-business-model
www.nuvotech.co.uk, N. L. (n.d.). How filmmakers connect with audiences. Movie Outline - Screenwriting Software. Retrieved February 18, 2023, from https://www.movieoutline.com/articles/how-filmmakers-connect-with-audiences.html#:~:text=Filmmakers%20emotionally%20suture%20the%20audience,beautiful%2C%20charming%2C%20and%20hospitable.
No comments:
Post a Comment